As you would expect from a quality digital consultancy we provide independent advice on how to maximize customer data, turning raw information into a private media source for insight, segmentation and targeting.
We have years of experience of blending both on and offline data allowing us to fully understand the customer journey whether it is merely online or more commonly across all channels.
At a top-level our knowledgeable data team can provide;
- Customer and Business Data Strategy
- Development of CRM Structures and Deployment
- Development of Single Customer Views
- Data Mining and Insight Development
- Dynamic Segmentation Based on Behavioural Data
- Customer Predictive Modelling for Scorecarding and Recommendation Engines
- Multivariant Testing and Evaluation Frameworks
- Dashboard and Visualisation of Business Data
- Omnichannel Attribution and Lifetime Value Developments