Black Dog Institute

The Black Dog Institute (BDI) is an Australian research institute that aims to reduce the incidence of mental illness and the stigma around it, to actively reduce suicide rates and empower everyone to live the most mentally healthy lives possible. They are dedicated to understanding, preventing and treating the significant mental health challenges facing the world today.

Black Dog Institute

BDI wanted to redevelop their website to improve their engagement with the community and reflect the organisation’s new strategic direction — Funding bodies are requiring greater efficiencies, service delivery and collaboration, there has been an increase in the number of people needing help with the symptoms of mood disorders and increase the organisation activities across Australia.

We have provided a tailored digital strategy by building a strong knowledge of the organisation and its users: Internal stakeholder workshops, Focus group with internal and external users, online surveys, personas development, analytics research and digital blueprint document creation.

Black Dog Institute

Mega menu design

Providing all the different user types with a complete overview of what they are going to find in any section of the website and improve the user experience and useability.

Mega menu design

Profile bank functionality

Allowing BDI to create and manage multiple kinds of profiles and display them on demand within the different areas of the website.

Profile bank functionality

Feasible design

Improved design of the famous BDI self-tests to make them more appealing and less intimidating to the user. This functionality of the website has been created to be easily manageable for BDI internal teams.

Feasible design

The new Blackdog website is modern, clear and easy to browse, the image it conveys for the brand is innovation, leading and expertise. It empowers users to self-serve, self-educate and self-manage their mental wellness. The information’s is structured around 3 principles: collaboration, sharing and communication.

How can we redesign your site?