The old site’s information architecture (IA) didn’t surface valuable content in an intuitive manner and there was no workflow or any approval process either.
Intuitive information architecture
The entire IA was re-developed from the ground up to create an easy-to-navigate site structure that encourages deeper browsing; taxonomy was also applied to group the content into more meaningful clusters.
Content management system
Leveraging on the Sitecore CMS, shared content was automatically updated at multiple sections within the site, which helped to cut down the admin burden significantly.