The site was aimed at bringing Singaporean and international visitors together to celebrate New Year’s Eve at Marina Bay in a meaningful way and express their wishes for the new year ahead.
We introduced effective call-to-action tools and interactive hotspots on the home page and other pages for faster navigation.
Wishing Spheres project
One of the new elements was the newly-designed virtual wish page, to complement the Wishing Spheres Project taking place at locations around Singapore.
The wish page is designed to look like a map of Singapore, to symbolise how the wishes are heartfelt thoughts from Singaporeans and visitors from all walks of life.