The National Parks and Wildlife Services (NPWS) in Australia partnered with Adelphi Digital to craft nothing short of a digital revolution. The aim was to create an immersive, informative destination to encourage participation in park visitation and volunteering. NPWS wanted to build awareness aound their brand, products and services.
Discover beauty and diversity
The stunning website features responsive web design, an intricate search functionality for over 850 national parks and 1,500 attractions, a real-time alerts system, spatial search and Google Maps integration.
NPWS manages more than 850 NSW national parks and reserves, covering over 7 million hectares of land.
We performed extensive internal and external research to understand and determine business objectives, marketing objectives, marketing initiatives and most importantly, the digital goals of end users.