The key focus of the revamp was to overhaul the existing site to better align with the main brand.
We delivered a balanced mix between brand-led discovery as well as a healthy dose of practical information. Creating content that communicates the Skinny Pizza story, offers a glimpse into the menu and alerts the user to latest promotions.
Information is key
Our research showed that location information is often overlooked, as such we created an information area complete with an interactive map of Singapore showing the various locations, whilst displaying the actual address, opening hours and contact information in a clear manner.