Skinny Pizza

A Spa Esprit Group F&B initiative, Skinny Pizza is all about great food, sans the guilt.


The key focus of the revamp was to overhaul the existing site to better align with the main brand.

Perfect balance

We delivered a balanced mix between brand-led discovery as well as a healthy dose of practical information. Creating content that communicates the Skinny Pizza story, offers a glimpse into the menu and alerts the user to latest promotions.

Skinny Pizza website

Information is key

Our research showed that location information is often overlooked, as such we created an information area complete with an interactive map of Singapore showing the various locations, whilst displaying the actual address, opening hours and contact information in a clear manner.

Skinny Pizza mobile site

Awards & recognitions

This site always makes us hungry. Let's get pizza?