Design Disruptors

Julie Wynn JW

I believe terms like UX (User experience) will be obsolete in future, but not because there will be no place for it, but because it will become so much a part of what we do, that it will no longer need to be defined.

There was never a budget for UX. Users got what they got and they had to be satisfied, because there was no other option. But now UX is on everyone’s mind, as businesses finally understand the cost to change is far less than the cost to stay the same. Technology is being humanised, and so users expectations have changed. To not cater to user’s needs is to lose your business.

“If you are not designing for your users? Who are you designing for?”

I was lucky enough to be present at the premiere of Design Disruptors movie by InVision. Presented by Pause Fest & General Assembly @ inspire9

There are some beautiful ideas and quotes. I would like to share some of them with you now. Please excuse my paraphrasing.

Design disruptors thoughts and ideas

Q What does it mean to be a Design Disruptor?

It means you disrupt the old routine -  things that are done in a certain way because they have always been done that way. Design Disruptors think of chaos as delicious. They zig when others zag, creating waves.  

Q What is design?

It is a reflection of the world. It’s nature. Something that resonates with you and users. It forces you to ask the question – do I need this?

Q What is good design?

Good design means there’s no need to band-aid or hold the user’s hand. Your design would be self-explanatory.

The challenge in today’s age is to get through all the noise; design has become how we can make things simpler. Make the process so easy, the design is invisible.  

Good design is impactful & memorable. Sometimes to bring attention to something, you need to take the bang away from the items around it. If everything is impactful, then nothing is.

Q What is the difference between art and design?

Art does not need to make sense, it is created by the artist for their own pleasure.

Design does need to make sense, and is created for others.


Uber – designing for both sides. Making it easier for both the passengers and the drivers.

Airbnb – hired a Pixar artist to storyboard their user journey to help pinpoint problems and to solve them before they occurred.

Dropbox – gave users the confidence that their files would be on all their devices.

MailChimp – Understood sending mail can be stressful and rewarded users at the moment of completion with a high five. This humanising of the interaction went viral on social media.

“The world is such a diverse place, if you are not designing for diversity, you are not designing for people. You are just making stuff.”  

I encourage you to see the movie for yourself and discover what resonates with you. The second screening of Design Disruptors will be presented by the State Government of Victoria, Pause Fest & General Assembly, to be held on the 30th of Aug. Claim your free ticket at

Presented by InVision, PauseFest, General Assembly

What the design panel had to say

When the panel of designers were asked the question, what design problem would you like to solve?

One answered - the question should be, what is the right problem to solve. It’s more about asking the right questions. I like this thinking - you should tackle the disease and not the symptoms.

Another answered – you should teach and work with the people to solve their own problems. This is what I like to think of as circular thinking of a creative. While programmers will be very linear and when asked to solve a problem, will not think to question the question. But I’m stereotyping, we now all need to think outside the square.    

When the panel was asked is formal education important?

Formal education has it benefits – it can buy you a peer group. Having formal education may be a factor in landing a job or gaining the respect of your peers OR no one may ever ask you about it.

The industry is always changing, talk to your peers and learn from others. Read about the people that have come before you. Learn timeless skills such as problem solving, concept designs. Keep retraining yourself, but don’t spend all your time on it, as you will lose your creativity.

I leave now you with a final thought:

“The question is no longer can you build it, as we can now build anything.
The question is now, what future do you want to build?”

Design Disruptors - solving problems by humanizing technology. 

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