Spa Esprit Group enhances online customer experience via new websites.
Adelphi Digital was appointed digital agency by Spa Esprit Group in May 2014, and tasked with redesigning websites for SEG’s six brands. Following this Skinny Pizza and Forty Hands Coffee have re-launched their websites to improve digital engagement with their customers.
The revamped websites for Skinny Pizza and Forty Hands Coffee, two of the most popular local F&B brands in Singapore, come in a refreshing and slick responsive design with a focus on practical information desired by audiences.
The websites now feature a contemporary look and user-centric navigation. They tell the stories behind the brands with every section highlighting relevant content, moving the barriers for customers who are looking for information about the restaurants.
“Skinny Pizza are and Forty Hands Coffee are two great Singaporean home-grown brands. Throughout the project we’ve worked closely with Spa Esprit to understand their strategic business objectives, more that than just a website that advertises food and beverage. With this new site, we’re able to showcase their brand story, the passions that drive them and the reason they are loved by the Singaporean public” said Ferdi Wieling, creative director, Adelphi Digital.
“With an excellent, no-fuss attitude, Adelphi Digital quickly gathered a clear and accurate picture of the brand message, and the working process was very refreshing, compared to our previous agency experience,” said Harry Grover, director at Forty Hands Coffee.
The two websites are part of SEG’s increasing investment in digital marketing to create a better customer journey across multi-channels. It has also created a foundation that is scalable for SEG to roll out a wider digital strategy in the future.
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