Australian Trade and Investment Commission

The Australian Trade and Investment Commission (Austrade) helps and assists Australian companies and supports businesses to export products and services.

The Export Market Development Grants (EMDG) program is a cornerstone of Austrade’s agenda for supporting the export and marketing of goods and services overseas. The scheme has been in operation since the 70’s and the program has been generating electronic records in the same system since the 90’s. It was well and truly time for an overhaul.

Defence Housing Australia

Key challenges of the revamp were working in an agile framework and ensuring that the user research program is effective in producing actionable results.

Research, Workshops and Persona Development

We started with a user-first approach to understand the user needs and defining system requirements. To better understand the needs of their audiences, we designed a user research program to distill requirements into detailed personas, user journeys and ultimately epics. Our team mapped these to Austrade’s current system’s business process flows and identify areas for potential optimisation.

Riverside Stories


The creation of user personas and user journey resulted to a redefined and coherent business process flow.

Australian Trade and Investment Commission personas

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