Along with the revamp of the Visitsunshinecoast.com website, Visit Sunshine Coast Limited sought to bring that same revitalisation to their Business Events website which was responsible for attracting world class conferences to the region.
The signature experience page was a bespoke template created specifically to showcase the many experiences that would promote Sunshine Coast as the ultimate destination for pre and post business event touring. Powerful imagery is interlaced with persuasive copy to create a visually enticing collateral that is used by the Business Events team as an effective marketing tool.
The suppliers’ directory forms a key part of this revamp. The new directory now allows event planners to filter prospective event suppliers by category and other useful aspects, such as location and guest capacity. Supplier detail pages are now more useful in mobile devices, with contact details set as buttons at the bottom of the screen for easy access.