Designcraft is a local boutique furniture company in Canberra that creates premium products.

Defence Housing Australia

The key focus of the revamp is to better represent Designcraft’s brand and premium products.

Online customer experience

We are able to exercise our expertise in design and information architecture to transform the website to match the brands quality, provide e-commerce functionality and improving the overall online customer experience.

Macbook Pro

Strong call-to-actions

The product discovery process is compelling right from the homepage by showcasing the breadth of products, using strong call-to-actions and exposing their premium brands.

Defence Housing Australia macbook view


Improved product imaging

Searching products is made easy with a faceted search, quick click shopping cart tools, exposing new items and using images which help the customer imagine what the product would look like in their own home.

Improved product imaging

Smooth transition

Customers can make purchases online using PayPal and create an account to store their previous enquiries and purchases. The site was built in Drupal 8 and manages e-commerce purchases. We also assisted in migrating the content from their previous site to make the transition as smooth as possible.

Quicker ordering process

The major piece to this website other than the design was the enquiry to purchase function that takes the customer through the buying process, not your typical commerce site due to the unique product requirements but one that meets the client’s business processes.

Smooth online purchase

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