International Enterprise Singapore

International Enterprise (IE) Singapore is the government agency driving Singapore’s external economy and overseas growth over the past 30 years.

International Enterprise intro image

The old site’s information architecture (IA) didn’t surface valuable content in an intuitive manner and there was no workflow or any approval process either.

Intuitive information architecture

The entire IA was re-developed from the ground up to create an easy-to-navigate site structure that encourages deeper browsing; taxonomy was also applied to group the content into more meaningful clusters.

View of Building
International Enterprise website

Content management system

Leveraging on the Sitecore CMS, shared content was automatically updated at multiple sections within the site, which helped to cut down the admin burden significantly.

International Enterprise mobile site

Awards & recognitions

Let's go global together…