The Royal Botanic Garden Sydney

The Botanic Gardens Trust is responsible for the management and stewardship of The Royal Botanic Garden Sydney, the Domain, the Australian Botanic Garden Mount Annan and the Blue Mountains Botanic Garden Mount Tomah. The Royal Botanic Garden Sydney, is the oldest botanic garden and scientific institution in Australia - home to an outstanding collection of plants from around the world with a focus on Australia and the South Pacific.

Royal Botanic Garden

The old website was outdated and didn’t reflect the organisation’s position as a world leader. The 3 garden sites – The Royal Botanic Garden Sydney, Mt. Annan and Mt. Tomah needed consistency in style. They wanted users to form an awareness of science, conservation, horticultural and educational activities, alongside events and catering to all potential audiences in some capacity. Social integration was also a priority.

200th Birthday

The website revamp coincided with The Royal Botanic Garden’s 200th anniversary and they required a special event calendar, aligned with their 200th birthday campaign that would enable The Royal Botanic Garden Sydney to post all events related to the 200th year anniversary milestone.

Royal Botanic Garden macbook view
Royal Botanic Garden on tablet

User research

We performed extensive research and personas to make sure that we understood the needs of the audience and their behaviours. The solution is a globally appealing responsive website, built in Kentico, with a content strategy that addresses the needs of all the major site personas. The site also makes use of the Kentico built-in marketing automation and personalisation to present the user a piece of content that adds value to their needs.

Royal Botanic Garden macbook view

Awards & recognitions

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